In this first annual study, we surveyed 170 higher education senior marketing and technology professionals across the country to both benchmark the industry's current state, and to provide the insight and instruction necessary to help it advance and thrive. Reach out with questions or insights—we're here for the conversation.
Despite an increasing need for institutions to position themselves as digital-first, most lack a cohesive approach to digital strategy and the underlying data strategy.
This eagerness for modernization suggests that with the right leadership, digital acumen, and resources, any institution can achieve success as a digital-first brand.
Every digital strategy begins with data. This is why we talk about the need for CRM-CMS integration at a minimum, as institutions are historically poor at sharing data across divisions leading to an incredible number of missed opportunities to create meaningful digital experiences and to practice data hygiene.